SEO Tips Part 4: Outbound Links - What They Are and Why They Matter

Author - Lukasz Madrzak by Łukasz Mądrzak on October 27th, 2023

Pivoting from our previous discussions on keywords, mobile responsiveness, and backlinks, we bring you another crucial element of SEO—Outbound Links. While these prior components are key elements in SEO, outbound links have their unique impact. These often-overlooked aspects can make a noticeable difference in your website's search engine performance. In this post, we unpack what outbound links are, why they matter, and how you can use them effectively to augment your SEO efforts.


What Are Outbound Links?

Outbound links are links that point from your website to other sites on the internet. Unlike backlinks, which are incoming links to your website, outbound links serve as references or citations, directing your audience to other resources for further reading or clarification. When done correctly, they add value to your content and can enhance user experience.


Why Outbound Links Are Important

You might wonder why you'd want to direct traffic away from your website. The key reason is credibility. By linking to reputable sources, you not only offer additional useful content to your audience but also show search engines that you are part of a broader reputable network. Google, in particular, appreciates outbound links as indicators of a well-researched and valuable page, which can positively affect your site's SEO.


Actionable Steps for Utilizing Outbound Links

Incorporating outbound links is not as simple as just adding URLs to your website's content. There is an art to it. Here are some best practices:

1. Choose Relevant Sites:

Make sure the sites you're linking to offer additional valuable information related to your content.

2. Prioritize High-Authority Sites:

Sites with higher domain authority are generally considered more credible and are more beneficial for your SEO.

3. Be Mindful of the Anchor Text:

Use descriptive anchor text that gives an idea of what the linked page is about.

4. Nofollow or Dofollow:

Use 'nofollow' tags for links that you don't want to endorse, like affiliate links. Reserve 'dofollow' tags for credible, high-quality sites.



Outbound links, when used thoughtfully, can be a valuable addition to your SEO strategy. They not only enhance user experience but also add an extra layer of credibility to your content. Remember, SEO is not just about keeping visitors on your site; it's also about providing the best possible resources, even if that means directing them elsewhere for a moment.


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