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Lukasz Madrzak · Jun 24, 2026
A practical guide to designing menus that look great and boost your bottom line — plus a free tool to get started.
Your restaurant menu is more than a list of dishes — it's a sales tool, a branding statement, and often the first i...
Lukasz Madrzak · Mar 28, 2026
Most SEO agencies sell rankings. The ones worth hiring sell revenue growth backed by proof.
Hiring an SEO company is one of the most frustrating decisions a business owner can make. The industry is full of age...
Lukasz Madrzak · Mar 26, 2026
The real problem usually isn't Google-it's weak offers, bad site structure, and content nobody would choose to read.
Most SEO projects do not fail because Google changed an algorithm, a competitor bought more links, or some technical ...
Lukasz Madrzak · Mar 26, 2026
A custom e-commerce build for a growing book retailer
We recently had the pleasure of building a fully custom online bookshop for a growing book retailer. The project invo...
Lukasz Madrzak · Mar 20, 2026
Most underperforming websites aren't ugly; they're exhausting. Here's why reducing choice usually beats a full redesign.
When a website stops pulling its weight, the default reaction is usually, "We need a redesign." Sometimes that is tru...
Lukasz Madrzak · Oct 8, 2025
If users need too many steps to see value, your trial will bleed leads no matter how polished the product looks.
Most SaaS teams blame trial conversion on pricing, traffic quality or a weak sales follow-up. Sometimes those things ...
Lukasz Madrzak · Jan 28, 2026
If activation depends on a seven-email sequence, the problem is not marketing. It is product design.
Too many SaaS teams treat onboarding emails as a rescue plan for a weak product experience. A user signs up, lands in...
Lukasz Madrzak · Feb 13, 2026