A practical guide to designing menus that look great and boost your bottom line — plus a free tool to get started.
Your restaurant menu is more than a list of dishes — it's a sales tool, a branding statement, and often the first impression a customer gets of your food. A well-designed menu can increase averag...
Lukasz Madrzak · Mar 28, 2026
Most SEO agencies sell rankings. The ones worth hiring sell revenue growth backed by proof.
Hiring an SEO company is one of the most frustrating decisions a business owner can make. The industry is full of age...
Lukasz Madrzak · Mar 26, 2026
The real problem usually isn't Google-it's weak offers, bad site structure, and content nobody would choose to read.
Most SEO projects do not fail because Google changed an algorithm, a competitor bought more links, or some technical ...
Lukasz Madrzak · Mar 26, 2026
A custom e-commerce build for a growing book retailer
We recently had the pleasure of building a fully custom online bookshop for a growing book retailer. The project invo...
Lukasz Madrzak · Mar 20, 2026
Most underperforming websites aren't ugly; they're exhausting. Here's why reducing choice usually beats a full redesign.
When a website stops pulling its weight, the default reaction is usually, "We need a redesign." Sometimes that is tru...
Lukasz Madrzak · Oct 8, 2025
If users need too many steps to see value, your trial will bleed leads no matter how polished the product looks.
Most SaaS teams blame trial conversion on pricing, traffic quality or a weak sales follow-up. Sometimes those things ...
Lukasz Madrzak · Jan 28, 2026
If activation depends on a seven-email sequence, the problem is not marketing. It is product design.
Too many SaaS teams treat onboarding emails as a rescue plan for a weak product experience. A user signs up, lands in...
Lukasz Madrzak · Feb 13, 2026
Before you spend €40k on AI features, fix the product gaps that are quietly killing retention and sales.
Right now, plenty of SaaS founders and product owners are making the same expensive mistake: adding AI before they ha...
Lukasz Madrzak · Feb 21, 2026
Most smaller shops ruin conversions by cramming product pages with clutter instead of giving buyers the few details that matter.
Plenty of ecommerce owners look at Amazon, copy the bits they recognise, and assume they are following best practice....
Lukasz Madrzak · Dec 11, 2025
If users need five screens, two permissions and a password before seeing value, you've already lost them.
Most mobile apps do not have an acquisition problem. They have a patience problem. Businesses spend heavily to get do...
Lukasz Madrzak · Jan 4, 2026
Most delayed web app projects don't suffer from slow developers - they suffer from rushed decisions made before build even begins.
When a business owner says a software project is "running behind", they usually point at the build stage. The develop...
Lukasz Madrzak · Nov 1, 2025
Most business homepages are cluttered, vague and expensive to maintain; here's the simpler approach that converts better.
Most business homepages are a mess, and not because the design is ugly. The bigger problem is that they are trying to...
Lukasz Madrzak · Sep 22, 2025
Most stores don't have a traffic problem; they have a checkout problem that quietly drains revenue every week.
Plenty of ecommerce owners obsess over ads, email flows and product photography while their checkout quietly bleeds m...
Lukasz Madrzak · Dec 3, 2025
Most companies ask for software when the real problem is messy operations, unclear rules, and workarounds nobody has fixed.
Plenty of business owners come looking for a web app when what they really have is an operations problem. That is not...
Lukasz Madrzak · Nov 17, 2025
Most mobile apps lose users in seven days; fix the first-week experience before adding anything new.
Most business owners ask the wrong question about their mobile app. They ask, "What feature should we add next?" when...
Lukasz Madrzak · Jan 12, 2026