Free Tool

Website Brief Generator

Create a professional website brief in minutes. Define your project, download as PDF and send to designers for accurate quotes.

Step 1 of 6

About Your Business

Tell us about your business so designers understand who they're working with.

Restaurant / Hospitality
Professional Services
Retail / E-commerce
Health / Wellness
Technology / SaaS
Construction / Trades
Creative / Agency
Education
Non-profit
Other

Step 2 of 6

Website Goals

What do you want your website to achieve? Select all that apply.

Generate leads
Sell products online
Showcase portfolio
Provide information
Accept bookings
Build brand awareness
Publish blog content
Customer support

Step 3 of 6

Pages & Structure

Which pages do you need on your website?

Home
About
Services
Contact
Blog
Portfolio / Gallery
FAQ
Testimonials
Team
Pricing
Shop / Products
Privacy Policy

Step 4 of 6

Features & Functionality

What functionality does your website need?

Contact form
Newsletter signup
Social media integration
Search functionality
Live chat
User accounts / Login
Payment processing
Booking / Calendar
File downloads
Multi-language
Analytics integration
SEO optimisation
CMS / Content management
Google Maps

Step 5 of 6

Design Preferences

Help designers understand the look and feel you're after.

Modern / Minimal
Bold / Creative
Corporate / Professional
Warm / Friendly
Luxury / Elegant
Yes, ready to use
Need one designed
Will provide later

Step 6 of 6

Timeline & Budget

Help designers understand your constraints so they can scope the project correctly.

ASAP (1-2 weeks)
1-2 months
3-6 months
Flexible / No rush
Under €1,000
€1,000 – €3,000
€3,000 – €5,000
€5,000 – €10,000
€10,000+
Not sure yet

How It Works

Step 1

Fill In Your Details

Answer six quick sections about your business, goals, pages, features, design and budget.

Step 2

Generate Your Brief

We compile everything into a professional, well-structured website brief document.

Step 3

Send to Designers

Download the PDF and send it to web designers or agencies to get accurate, comparable quotes.

Frequently Asked Questions

A website brief (also called a web design brief or RFP) is a document that outlines everything a web designer or agency needs to know about your project. It covers your business, goals, required pages, features, design preferences, timeline and budget. A clear brief saves time, reduces miscommunication and helps you get accurate quotes.

Without a brief, designers have to guess what you want — leading to revisions, delays and frustration. A good brief ensures everyone is on the same page from the start. It also makes it much easier to compare quotes from different agencies or freelancers.

Yes, completely free with no limits, no watermarks and no registration required. Create and download as many briefs as you need. Your data stays in your browser and is never sent to any server.

The PDF is a finished document, but you can come back anytime and regenerate a new brief. We recommend reviewing the PDF and making adjustments in the tool before downloading your final version.

At minimum, include your business name, the purpose of the website, the pages you need, any specific features (like contact forms or e-commerce), your design preferences, timeline and budget range. The more detail you provide, the more accurate quotes you will receive.

Download your completed brief as a PDF and send it to web designers or agencies you are considering. A professional brief shows you are serious and prepared, which often results in better quotes and more detailed proposals.

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100% Privacy. No data leaves your browser.

What You Get

What This Brief Generator Covers

Our generator captures everything a designer needs in six quick steps: your business background, website goals and KPIs, required pages and site structure, features and functionality (from contact forms to e-commerce), design preferences including style, branding and inspiration sites, plus your timeline and budget range. The result is a structured, professional document that positions you as a serious client and gets you better responses from agencies.

How It Works

How to Create Your Website Brief

Start by entering your business name and selecting your industry. Then choose your website goals — whether that's generating leads, selling products online or showcasing a portfolio. Next, select the pages you need and the features your site requires. Share your design preferences, including any websites you admire. Finally, set your timeline and budget range. Hit 'Generate Brief' to see a live preview, then download it as a PDF. The whole process takes under five minutes and your progress is saved automatically if you need to come back later.

FAQ

Frequently Asked Questions

A website brief (also called a web design brief or RFP) is a document that outlines everything a web designer or agency needs to know about your project — your business, goals, pages, features, design preferences, timeline and budget.

A brief helps you get accurate, comparable quotes from multiple designers. Without one, you'll receive vague estimates based on assumptions, leading to scope creep and budget overruns.

No. Everything runs entirely in your browser using localStorage. No data is sent to any server. Your brief content stays on your device.

Absolutely. That's the whole point. Download the PDF and send it to as many designers as you like to compare quotes on a like-for-like basis.